.New Delhi: Boldfit, a direct-to-consumer (D2C) physical fitness label has onboarded Indian cricketer KL Rahul as a brand ambassador as well as a client in the business, it showed ETRetail.Without revealing the exact percent of stake the cricketer has taken, the business stated it is a sizable and also important investment.This partnership targets to make use of KL's astounding attraction, especially one of youth as well as exercise aficionados, to expand Boldfit's dip untapped markets and also demographics around India.Sharing about the brand's development strategies, Pallav Bihani, owner as well as CEO of the provider stated, "Our experts are actually going all-in on extending our activewear as well as shoes types, which are set to redefine the physical fitness market. These sections are our future growth engines." Presently, fitness as well as yoga add-ons drive the majority of Boldfit's purchases, Bihani shared.In the 2022-23, the D2C brand name accomplished an income of Rs 73 crore. Along with critical campaigns as well as this alliance, the company intends to connect with a revenue of Rs five hundred crore by FY26. Established in 2018, it currently serves over 1 crore consumers annually as well as aims to increase this grasp to 5 crore with this relationship. Also, it is actually boosting its supply establishment facilities to guarantee prompt delivery and regular item availability.Looking onward, the D2C start-up counts on a spurt in on the internet website traffic, social networks interaction, and also greater sales all over our flagship categories.
Published On Aug 1, 2024 at 10:46 PM IST.
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